On the initial Monday of September in the US, Labor Day takes centre stage—a bank holiday cherished by workers nationwide. However, at Facebook, a different kind of labour was underway. On this very day, the social media giant commenced experimenting with the removal of the Facebook Likes counter.
The revelation came to light thanks to data miner Jane Manchun Wong, who unearthed this change while navigating the Android app in the morning.
She swiftly shared the discovery on Twitter, sparking a wave of interest. Later in the day, the company officially confirmed the commencement of this trial. But why the change?
Facebook aims to shift the focus of users from the relentless pursuit of likes on their pictures. This move is part of an effort to encourage healthier online interaction and lessen the fixation on numerical validation.
So, while most were enjoying their Labor Day break, Facebook was hard at work, testing a new chapter in the social media experience.
Don’t fret! The significance of buy real Facebook Likes persists in influencing how content takes the spotlight in users’ feeds. This makes it a key target for your marketing and advertising objectives.
To assist you in this endeavour, we’ve revamped this post to provide you with 7 Ways to Get More Facebook Likes in 2019, complete with insights from one of our renowned AdEspresso experiments!
Since 2016, organic reach has taken a back seat as a Newsfeed ranking factor on Facebook. So, how do you stand out amidst the deluge of posts, ads, and shared content bombarding users’ Newsfeeds daily? The answer lies in garnering likes for your Facebook page.
Page likes serve as a signal that users actively want more of your content, prompting Facebook to boost the visibility of your posts on their Newsfeeds.
Beyond mere visibility, accumulating likes for your Facebook page has traditionally showcased social proof—indicating to other users that your brand is reliable.
Considering that two-thirds of Facebook users check a business page weekly, the more credible your brand appears, the greater your chances of tapping into that colossal audience of 1.3 billion users!
Moreover, Facebook likes offer valuable qualitative data on your followers, enabling you to construct more precisely targeted audiences.
In the landscape of 2019, even with organic reach waning, Facebook likes to remain instrumental in building effective campaigns and connecting with a dedicated audience.
To win over Facebook users and secure likes for your business page, your content must strike a balance between being useful and engaging.
Given the plethora of content options available, users are discerning in choosing pages worthy of their time. Hence, the following seven tactics are tailored to elevate your content, enticing users to hit that coveted like button for your page.
Get More Facebook Likes Strategy #1:
Create an Engaging, Informative Business Page
When visitors land on your Facebook page, it’s crucial to give them a compelling reason to stick around.
Ensure you have a recognizable profile picture that stands out, coupled with an attention-grabbing cover photo to swiftly captivate their interest. First impressions matter, so make sure your visuals leave a lasting impact!
Ensuring a strong visual presence, both the profile and cover photos of Chubbies are on-brand, vivid, and reflect the products they sell.
These images not only exhibit Chubbies’ colourful and entertaining personality but also contribute to their substantial following—1.7 million Likes and 1.6 million followers, a clear indication of their effective strategy.
In managing a Facebook business page, accuracy and currency of company information are paramount. Visitors seeking insights into your product and brand must be met with accurate details to avoid any negative experiences.
Your business page serves as an extension of your brand. Strive to showcase your personality while also enlightening customers about your products and company.
It’s not just about making a sale; it’s about creating an engaging and informative experience for your audience.
Get More Facebook Likes Strategy # 2:
Use the Facebook Invite Button
Facebook empowers you to extend invitations to your friends, urging them to like your business page. This taps into existing relationships, offering a reliable method to secure your initial Facebook page likes.
However, exercise caution to ensure that those you invite genuinely hold an interest in your company. Inviting individuals who end up consistently disengaging with your content can hurt individual user rankings.
For pages with less than 100K likes, Facebook also permits you to invite individuals who have reacted to your organic posts (excluding ads).
If your content typically garners substantial engagement, leveraging this tactic becomes a potent strategy to amplify your page likes. It’s a simple yet effective way to bolster your online presence.
Chubbies employs the timeless strategy of featuring adorable animals to grab the attention of Facebook users. They unabashedly ask for likes, often leveraging the irresistible charm of a cute puppy. It’s a simple yet effective way to engage their audience.
After extending invites to friends and those who have reacted to your page, you can utilize this information to build a custom audience. This enables you to target them with tailored ads, enhancing the likelihood of conversion.
Analyzing the types of content that resonate with your current audience is key. This insight aids in crafting more posts and ads that evoke a similar response—a valuable tool for garnering those coveted page likes! Understanding what works best ensures you consistently captivate and expand your audience.
Get More Facebook Likes Strategy #3:
Try a Facebook Like campaign
In your Facebook insights, individuals you’ve invited to like your business page are tracked under “Invited,” while those who have clicked the like button are categorized as “Liked.” Target this audience, along with users who have previously engaged with your posts.
Deploy a Facebook-like ad to reach out to these users, urging them to like your page directly without having to visit it. This strategy streamlines the process and encourages more immediate engagement.
However, it’s crucial to adhere to Facebook’s engagement bait policy. Avoid ads that deceive users into liking the post, as such practices can lead to account issues.
It’s essential to stay within the platform’s guidelines to maintain a positive standing and avoid any potential penalties.
Crafting a simple yet impactful ad is a potent strategy. We communicate the value users will gain by liking our page and offer a sneak peek into the type of content we commonly promote.
Facebook-like ads streamline the process, making it effortless for users to like your page. Rather than navigating directly to your page. They can click the like page button within the ad, seamlessly continuing to scroll through their Newsfeed.
This simplified experience not only boosts the likelihood of receiving likes but also ensures that your company remains top-of-mind for users. Keeping it easy and engaging is the key to expanding your page’s reach.
Get More Facebook Likes Strategy #4:
Engage With Your Audience Often
Fostering a sense of community is vital in convincing people to like your Facebook page. To cultivate this community spirit, consistent interaction with your audience is key, whether they’re your friends, potential customers, or even users who have liked your competitors’ pages.
The more you engage with people, the stronger the connection they’ll feel with your brand. An effective engagement tactic involves posing questions in your posts.
This not only sparks conversations but also provides an opportunity to follow up with leads when they respond. Incorporating videos into your posts is another powerful way to encourage engagement.
Videos establish a personal connection with users, helping them grasp your brand’s personality more intimately. The narration and visuals can create a feeling that your brand is directly addressing them through video. Prompting increased interaction with your posts.
A prime example of this strategy is internet entrepreneur Gary Vaynerchuck, who consistently produces videos that make it seem like he’s personally communicating with his audience on a one-to-one basis. Following this approach can significantly enhance the community feel around your brand.
Being a prominent figure in content and branding strategy, Gary Vaynerchuck has been utilizing Facebook videos right from the start to engage and cultivate his community.
Through video sharing, he establishes emotional connections with users, compelling them to like his page.
Integral to this strategy is his consistent call to action, urging people to like and share his content. Almost every Facebook post from Gary Vee includes this prompt.
This level of engagement has played a pivotal role in building one of the most influential branding and content agencies in today’s market. It underscores the impact of strategic and interactive content creation in fostering a robust and dedicated community.
Get More Facebook Likes Strategy #5:
Build a Customer Lookalike Audience
The optimal starting point for creating a lookalike audience is your current Facebook followers who have already liked your page.
This process enables you to effectively reach a broader audience that exhibits traits similar to your existing engaged followers. Leveraging lookalike audiences enhances the precision of your targeting efforts on Facebook.
This option comes with the added benefit of automatically excluding Facebook users who have previously engaged with your brand.
It stands out as one of the fastest methods to construct an audience of potential followers. Leveraging the information from your existing customer and audience data.
Once this audience is in place, targeting them with content becomes straightforward. Especially content that has proven successful with the source users in the past.
Whether it’s a Facebook page-like campaign or a post designed to encourage engagement, building a lookalike audience provides a more focused pool of potential followers to engage with, enhancing the efficiency of your outreach efforts.